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Guides for building better digital products

Clear, practical articles to help you plan, launch and grow your project.

SEOGEO6 min read

SEO and GEO in 2026: how to be found on Google and in AI answers

What Generative Engine Optimization (GEO) means, how it differs from SEO, and the concrete steps that make a website readable and citable by Google, ChatGPT and Perplexity.

14 Oct 2026Read the article

Planning5 min read

How to brief a website or app project in 2 minutes (and get an accurate quote)

The five pieces of information an agency needs to quote your website, store or app accurately, with examples you can copy.

8 Oct 2026Read the article

Payments4 min read

How milestone payments protect your budget

Why paying a deposit and then one milestone at a time is the safest way to buy a website, an online store or an app, and what to check before you approve each step.

2 Oct 2026Read the article