How to brief a website or app project in 2 minutes (and get an accurate quote)
Published · Acmonic
A good brief answers five questions: what you are building, for whom, which features matter, what budget range you have and when you need it. That is enough for an expert to send a reliable quote.
You don’t need a 20-page specification to start a project. In our experience, five short answers are enough for an expert to understand the scope and send a reliable quote. Here is what to write.
1. What are you building?
Name the category: a business website, an online store, a mobile app, a dashboard or an AI tool. If you are replacing something, share the current link.
2. Who is it for, and what should they do?
Describe your audience and the main action you want from them: book a room, request a quote, buy a product, sign up. This single sentence shapes the whole design.
3. Which features really matter?
- Pages or screens you know you need
- Languages (for example any language you need)
- Payments, booking, user accounts, admin panel
- Integrations: WhatsApp, CRM, accounting, delivery
4. What budget range do you have?
A range is enough. It lets the expert propose the right approach instead of guessing, and it avoids quotes that are far off from what you planned.
5. When do you need it?
Share an ideal launch date and whether it is fixed (an event, a season) or flexible.
Example brief
A website for our riad, in any language you need, with a room gallery and direct booking requests. Budget $1,000–3,000. Ideally online before the spring season.
Add a voice note, a few example sites you like or your logo, and you are done. Your expert will ask the remaining questions in the chat.
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